Over 1 billion of the world’s 4+ billion mobiles phones are now smartphones. By 2014, mobile internet should take over desktop internet usage. Every developers know this for a while, there is a huge space for mobile apps and we’re all involved; customers, developers, early-adopters or entrepreneurs. This is the opportunity to innovate and use technology to make our lives a little easier and that’s what every entrepreneurs in the mobile field should be trying to do.
With new great mobile apps launching every day, most of them with local and social features, european are facing a problem that’s hard to stop: location. The majority of the startups are launching their app to gain early adopters, so they obviously aim California or New York users. While they grow their community in the USA, we, european, will try their apps and obviously delete them after a few weeks because no one around us is using it. Should the startups concentrate more of their marketing efforts in Europe? Maybe, I feel like americans are slowly starting to believe in a possibility to scale in Europe, but it’s not there yet and they’re right to be afraid of launching apps in Europe; the startup spirit is not as high as in America, but again, it’s starting slowly. With big web events in London, Berlin or Paris and apps like Deezer, SoundCloud, Huddle, Wooga and a lot of others in 2010/2011, we’re in the right way.
